Designing Like We Mean It
Camille Styles is aptly named. The now global lifestyle powerhouse was on the rise when we redesigned the first iteration of her website. She was delivering fun fashion, sumptuous food and effortless entertaining tidbits to a rapidly growing fan base. When HGTV and a soon-to-become best-selling book launched her into a whole new style stratosphere, Camille asked us to take her site there, too. Today, it’s one of the hottest online destinations for learning to living well.
A Digital Space Designed to Be Well-Lived and Well-Loved
With each aesthetic and functional choice, we kept her performance goals in mind: Increase content sharing and commenting, newsletter sign-ups and overall engagement. Using a minimalist approach, we updated the design to showcase the gorgeous photography created and curated for her daily blog posts. Navigation was simplified, and retail and video capabilities were unobtrusively worked into the fabric of the site.
Creating the Best Version of Content Organization
To make sure Camille’s continually growing site was as organized, accessible and readable as possible, we created a suite of templates that can apply to a wide range of content types. From traditional blog posts and galleries to recipes. Now all of the site’s fresh inspiration is always in perfect position to help countless readers live life like they mean it.