Fredericksburg Reality was cracking the door to modern marketing. We helped them kick it wide open.
From historical homes to sprawling ranches and everything in between, Fredericksburg Realty has been Texas Hill Country’s premier real estate brokerage for over 50 years. Nobody knows the land and people better, and nobody values the country air, rolling green pastures and breathtaking sky more.
We built a complete blueprint for breakthrough brand awareness and sales enablement: a new website, custom home-search system, social strategy, print and digital media, real-time analytics and a revitalized positioning story that ends with a whole lot of housewarming parties.
If you build a website, will they come?
We constructed a design that balances their marketing capabilities and next-level ranch expertise with exclusive listings and a custom-built MLS search engine connected directly to the site. While visitors are easily narrowing in on their piece of Hill Country heaven, Fredericksburg Realty is saving big money by steering clear of costly and cumbersome third-party MLS systems.
We utilized Google AdWords and Facebook ads targeted to Fredericksburg Realty’s demographic. Consistent reviews of keywords and ad traffic allowed us to further optimize our targeting strategy, resulting in a steady increase of quality site traffic at a lower cost per click.
Building Leads Through Social Media
Successfully welcoming Fredericksburg Realty into the realm of social media meant creating and managing a content strategy that does more than build client relationships before and during a property transaction. It keeps those connections going strong long after the contracts are signed. Through Facebook, Twitter and Instagram, the business is continually expanding its presence, sharing an authentic narrative and growing a thriving online community of people who love the Hill Country as much as they do. And, yes, generating lots of leads along the way.
Full Circle Marketing Plan
To keep these properties at the forefront of a visitor’s mind, we created targeted dynamic ads that populate with the homes they browsed on the Fredericksburg Realty website. Properties with similar price points will also appear, changing as sales and new listings occur. To expand brand awareness and reach, bold, photo-rich ads were also created and placed in targeted print publications as a perfect way to feature the intense beauty of the Hill Country and its dream properties.